Hayley Nivelle, Co-Founder of the ellie app.

Hayley Nivelle, Founder & CEO

Prior to starting ellie, Hayley spent over 10 years as a corporate attorney in NYC. As an attorney, she knows how to manage various stakeholders, while focusing on the issues that really matter. Her experience negotiating multi-million dollar deals at a top NYC law firm, to managing the legal (and often business) operations of a fast-paced, publicly traded technology company, has left Hayley uniquely positioned to run ellie. Hayley graduated cum laude with a degree in finance from Kansas State University and holds a J.D. from University of Pennsylvania Law School and a certificate from the Wharton School. She has two boys, ages 3 and 1.


Founder, Hayley Nivelle, with her kids.



My moms groups have been an invaluable part of my journey as a mom. I rely on my groups for everything from birthday and holiday gift ideas to serious questions about baby development, sleep regressions, breastfeeding, weaning, illnesses, going back to work, things to do—you name it, I’ve asked about it.

But my journey with moms groups hasn’t been without frustrations. For one, like other moms, I’ve had to rely on word of mouth to find relevant or local moms groups. It’s not clear how to join, or which platform the group is on. A lot of moms groups still use email, even though most moms are desperately trying to reduce their inbox size—not increase it. On certain platforms, users have to sort through a huge wall of varying posts to (maybe) find what they’re looking for.

So, I started thinking—do other moms have these issues? Well they did, and then some. I surveyed hundreds of moms and ellie was born.

ellie is an app to make the administrator’s job easier, and give group members what they deserve—a centralized place to connect and efficiently communicate with other parents, in a manner that gives them control over the content they consume.

Thank you for being an early part of the ellie community. There are so many features down the pipeline, they keep me up at night!

I always want to hear from you and thanks for being with us and we evolve, grow and get you exactly what you want. We cannot do this without you.

Yours truly,


PS – Why “ellie”? The elephant herd is led by the oldest mother of the group. She makes major decisions for the herd and they rely on her in times of comfort or crisis. She influences the herd more than any other group or individual. We call her ellie.