Privacy Policy


Effective Date: February 18, 2018

Welcome to ellie ("ellie," "we," "us" or "our"). ellie provides a group communication platform where users create, find, join groups and create and consume content.

Our Privacy Policy explains how we use, share and protect information in relation to our mobile applications, mobile services, web site, and any software provided on or in connection with ellie services (collectively, the "Service"), and your choices about the collection and use of your information. The Privacy Policy applies to all visitors, users, and others who access the Service ("Users" or “you”).

ellie is a public application and you should only post information that you’re comfortable sharing with other users of the Service. You may post content, comments, photos, links and other materials and information to the Service ("User Content"). However, this means that other Users may search for, see, use, or share any of your User Content that you make publicly available through the Service, consistent with the terms and conditions of this Privacy Policy and our Terms of Use.



We collect the following types of information (collectively, “User Data”).

Information you provide us directly:

  • Your username, password and e-mail address when you register for an ellie account. You may also be able to register for an ellie account through your accounts with certain third party social networking services, including Facebook and/or Twitter (collectively, “SNS”).

  • Profile information that you provide for your user profile (e.g., first and last name, picture, family information, phone number) (“Personally Identifiable Information”).

  • User Content (e.g., photos, comments, and other materials) that you post to the Service.

  • Communications between you and ellie. For example, we may send you Service-related emails (e.g., account verification, changes/updates to features of the Service, technical and security notices). Note that you may not opt out of Service-related e-mails.

Analytics information:

  • We may use third-party analytics tools to help us measure traffic and usage trends for the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.

Device identifiers and similar technologies:

  • When you use a mobile device like a tablet or phone to access our Service, we may access, collect, monitor, store on your device, and/or remotely store one or more "device identifiers." Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by ellie.

  • A device identifier may deliver information to us or to a third party partner about how you browse and use the Service and may help us or others provide reports or personalized content and ads. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.

  • We may use Local Storage Objects ("LSOs"), including Flash LSOs, to store your preferences and to personalize your visit to our site and use of our Services. LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete or disable the acceptance of LSOs through your web browser.

Log file information:

  • Log file information is automatically reported by your browser each time you make a request to access (i.e., visit) a web page or app. It can also be provided when the content of the webpage or app is downloaded to your browser or device.

  • When you use our Service, our servers automatically record certain log file information, including your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. We may also collect similar information from emails sent to our Users which then help us track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service.


  • Metadata is usually technical data that is associated with User Content. For example, Metadata can describe how, when and by whom a piece of User Content was collected and how that content is formatted.

  • Users can add or may have Metadata added to their User Content. This makes your User Content more searchable by others and more interactive.


In addition to some of the specific uses of information we describe in this Privacy Policy, we may use User Data to: 

  • help you efficiently access your information after you sign in

  • remember information so you will not have to re-enter it during your visit or the next time you visit the Service;

  • provide personalized content and information to you and others, which could include online ads or other forms of marketing

  • provide, improve, test, and monitor the effectiveness of our Service

  • develop and test new products and features

  • monitor metrics such as total number of visitors, traffic, and demographic patterns

  • diagnose or fix technology problems

  • automatically update the ellie application on your device

Additionally, we may access, preserve and share your information in response to a domestic or international egal request (like a search warrant, court order or subpoena) if we have a good faith belief that the applicable law requires us to do so. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.

By using the Service, you irrevocably grant all such rights and permissions in or relating to User Data to enable ellie and its Affiliates to use your User Data as set forth herein.


How we may share your User Data

  • with our “Affiliates”--i.e. businesses that are legally part of the same group of companies that ellie is part of, or that become part of that group. These Affiliates will honor the choices you make about who can see your profile and posts;

  • with third-party organizations that help us provide the Service to you ("Service Providers"). Our Service Providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.

  • with third-party advertising partners to allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you;

  • with other parties; provided we will remove parts of data that can identify you and share anonymized data. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.

  • in the context of a change of control; if we sell or otherwise transfer part or the whole of ellie or our assets to another organization your User Data and any other information collected through the Service may be among the items sold or transferred. You will continue to own your User Content. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.

Parties with whom you may choose to share your User Content:

  • Any User Content you voluntarily disclose for posting to the Service becomes available to the public, as controlled by any applicable privacy settings that you set. To change your privacy settings on the Service, please change your profile setting. Once you have shared User Content or made it public, that User Content may be re-shared by others.

  • Any personal information that you include in any content submitted or posted when using the public areas of our Services can be viewed by the general public, so please consider this before submitting any such information or content. Additionally, even if a group is “private” it may have thousands of members. You are solely responsible for any information, including any Personally Identifiable Information, you disclose on the Service, and any use of such information by any third-parties regardless of whether you permitted or did not permit such use. We cannot control how others use the information that you post to public areas of our Service.

  • If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service.



  • Your information collected through the Service may be stored and processed in the United States, the European Union, or any other country in which ellie, its Affiliates or Service Providers maintain facilities.

  • ellie, its Affiliates, or Service Providers may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world, including to a destination outside the European Economic Area ("EEA") such as the United States. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. If you are located in a jurisdiction other than the United States, the laws governing data collection and use may differ from U.S. law and we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction (see “Special Note to International Users”).

  • By registering for and using the Service you consent to the transfer of information to the U.S. or to any other country in which ellie, its Affiliates or Service Providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

  • We use commercially reasonable safeguards to help keep the information collected through the Service secure and take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. However, ellie cannot ensure the security of any information you transmit to ellie or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed.

  • Please do your part to help us. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails between you and ellie, at all times. Your privacy settings may also be affected by changes the social media services you connect to ellie make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.



  • Update your account at any time by logging in and changing your profile settings.

  • Unsubscribe from email communications from us by clicking on the "unsubscribe link" provided in such communications. As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).

  • Deactivate your account by sending an email to

  • Following termination or deactivation of your account, ellie, its Affiliates, or its Service Providers may retain information (including your profile information) and User Content for a commercially reasonable time for backup, archival, and/or audit purposes.


6. AGE LIMITS; an app for adults

ellie is an app for parents ages 18 or over. ellie does not knowingly collect or solicit any information from anyone under the age of 18 or knowingly allow such persons to register for the Service. The Service and its content are not directed at children. In the event that we learn that we have collected personal information from from anyone under the age of 18 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a user under 18, please contact us at



We are not responsible for the practices employed by any websites or services linked to or from our Service, including the information or content contained within them. Please remember that when you use a link to go from our Service to another website or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party's own rules and policies. In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access your User Content. If you are using a third-party website or service and you allow them to access your User Content you do so at your own risk.


Inviting your friends to ellie:

  • If you choose to find your friends or invite members through a search of names or usernames on ellie then simply type a name to search and we will perform a search on our Service.

  • Note about "Invite" via email or text feature: If you choose to invite someone to the Service through our "Invite friends" feature, you may select a person directly from the contacts list on your device and send a text or email from your personal account. You understand and agree that you are responsible for any charges that apply to communications sent from your device, and because this invitation is coming directly from your personal account, ellie does not have access to or control this communication.



Most of our Services are hosted in the United States. If you are accessing our Services from outside of the United States, where laws or regulations governing personal data collection, use, and disclosure differ from United States laws, please be advised that your continued use of our Services will be governed by United States law, this Privacy Policy, and any other terms applicable to our Services. User Data may be transferred to, processed in, and held in countries other than the one in which you reside (including the United States) and which the European Union and other jurisdictions have deemed do not provide "adequate" protection for personal information. If you are located in a country outside the United States and voluntarily submit User Information to us, you thereby consent to the general use of such information as provided in this Privacy Policy and to the transfer of that User Data to, or storage of that information in, the United States or other locations in which information is stored.



If you have any questions about this Privacy Policy or the Service, please contact us at



ellie may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. We may inform you of such change via email or by posting a notice in this Privacy Policy or on any of our sites, depending upon the significance of the change. Your continued use of ellie or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.