My moms groups have been an invaluable part of my journey as a mom. I rely on my groups for everything from birthday and holiday gift ideas to serious questions about baby development, sleep regressions, breastfeeding, weaning, illnesses, going back to work, things to do—you name it, I’ve asked about it.
But my journey with moms groups hasn’t been without frustrations. For one, like other moms, I’ve had to rely on word of mouth to find relevant or local moms groups. It’s not clear how to join, or which platform the group is on. A lot of moms groups still use email, even though most moms are desperately trying to reduce their inbox size—not increase it. On certain platforms, users have to sort through a huge wall of varying posts to (maybe) find what they’re looking for.
So, I started thinking—do other moms have these issues? Well they did, and then some. I surveyed hundreds of moms and ellie was born.
ellie is an app to make the administrator’s job easier, and give group members what they deserve—a centralized place to connect and efficiently communicate with other parents, in a manner that gives them control over the content they consume.
Thank you for being an early part of the ellie community. There are so many features down the pipeline, they keep me up at night!
I always want to hear from you and thanks for bearing with us and we launch, grow and get better. We cannot do this without you.
PS – Why “ellie”? The elephant herd is led by the oldest mother of the group. She makes major decisions for the herd and they rely on her in times of comfort or crisis. She influences the herd more than any other group or individual. We call her ellie.
MEET THE TEAM
Hayley is a mom to two boys, wife and innovator. She grew up in Overland Park, Kansas and moved to the east coast after college. She met her husband while attending law school in Philadelphia, a city she will always cherish. Hayley and her family currently reside in the New York City area. While NYC has been her home for awhile, Kansas City will always be where the red slippers lead, and the place with the best BBQ!!
When not working on ellie, chasing around a toddler, or snuggling an infant, Hayley loves to sneak in a quick workout, enjoy a good meal with her husband or [dream about] binge watch[ing] a show.
Rajiv may not be a parent (yet), but he has officially adopted ellie as his baby, and is working tirelessly to help her reach her full potential. A Google engineer by day, he wants to ensure that every ellie user walks away with a smile on her face. Having grown up in Singapore and India, Rajiv spent 10 years living in Ann Arbor and San Francisco, before moving to New York in 2015. Despite his long absence from the Big House, Rajiv will always be a fan of the Wolverines. Go Blue!